Real Estate
What Premium Amenities Actually Drive STR Bookings
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July 15, 2026
Not all upgrades are created equal. Here's what the data and experience say about which amenities actually move the needle on bookings and revenue.
If you ask most cabin owners what amenity matters most, they'll guess hot tub. And they're not wrong — but the full picture is more nuanced. Revenue performance in the Smokies correlates strongly with a combination of amenities, not any single feature.
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